Florence & The Machine- 'You've Got The Love'.

This is the video for 'You've Got The Love' by Florence And The Machine. Although this video is performance based, elements of a motif are incorporated. There is a theme throughout of night time, and the sky, which is identified in many different ways. Obvious representations of this theme include the giant sparkly Moon she is performing on, and the use of the stars footage to end the video, but there are lots of more sublte references to it. Her costume features a nude coloured leotard sprinkled with sequins, which look like stars, and use of lighting is cleverly done in a style to make the spotlights look as if stars are shining down on the artist performing. I really like the uplifting, enjoyable mood of this video, the use of lighting and props make it contempory and interesting, but the costume for the artist, and the people dancing below are obviously vintage and retro inspired. Overall, the use of quirky and kooky colour schemes, costumes, props and lighting reflect the individuality of the image constructed of the artist and would appeal to the target audience as it shows ways of being unique and creative to create a stong sense of empowering femininity. If I decide to go ahead with the star motif, I think I could take inspiration from the lighting used in this video, as the spotlights are used to achieve the look of stars against a night sky, and the props used, such as the falling confetti, which highlight the motif throughout.