Female artists of the Indie genre often stick to the convention of smart-casual clothing with a creative spin. This, like with the Male artists who do the same, gives an impression to the audience that they are not overly desirable, but just 'average' people, who come across friendly and genuine and do not take themselves too seriously. They also take huge inspiration from vintage clothing, and if not wearing genuine vintage, they are often seen wearing designer or high street fashions that look timeless and classic. A good example of this is Laura Marling, she is often pictured on and off stage wearing vintage clothing, and has a hairstyle which was made popular in the 1960's by fashion icon and supermodel, Twiggy. Her image is constructed to emphasize her creativity and to look 'non constructed' so her image is easy to replicate by her fans. Popular designer brands for female Indie artists are timeless and classic brands such as Chanel and Lucy In Disguise (owned by artist Lily Allen. They also are often pictured in High Street clothing, normally from more expensive stores such as Topshop and Levi Strauss Denim. Vintage stores popular with these artists include Rokit and Beyond Retro in London.
Laura Marling.
Twiggy Lawson.
Alexa Chung in Chanel.
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