Radio Stations & Listener Profiles.

Radio Plays are a fast way to get an artist recognised in the music industry, and their popularity normally increases hugely once they have had their material played on the radio. Although extremely difficult, it can fast track a band or artist to success, particularly if the song is played on a large, national radio station. Here are some listener profiles of radio stations in the UK. These could be taken into consideration when promoting the artist and their material, as the target audience of the artist could be match to a listener profile of a radio station to then have the song played on, maximising popularity of the artist.

Heart 
Heart's core audience are aged between 25-44. The Heart Network now consists of 18 stations across the UK, reaching more than 7.3 million people every week.

XFM

Positioned at the leading edge of mainstream taste, Xfm’s 11-year heritage gives it a unique place in music culture.
Reaching well over 800,000 listeners every week across the UK, Xfm is a music-centric national brand, delivered locally.

Galaxy 
Galaxy is an accessible, credible and aspirational brand for people who love music.

Reaching over 3.9 million listeners every week, Galaxy is a consistent national proposition, delivered locally.

The Galaxy and Choice product consists of evolving mainstream music supported by entertaining, real and relatable presenters.

 

Source: This Is Global