Location Ideas.

Below are screenshots from various music videos by similar artists to Sarah Holmes: 

'Katy Perry- I Kissed A Girl' 

This shot uses contrast between the artist and the location to make her stand out. The location is an outside setting, with a stone wall covered in feminine, pink roses in the background. The use of this setting tones the sexual themes down in the video and adds a sense of girlyness and innocence. This appeals to the target audience of this artist as many of them are young girls (below 18) who look up to the artist as a positive role model, so she would not want to be accused of glamourising sexual themes to such a young audience. However, the sexual nature of parts of this video, including the costumes seen in this shot appeal to the older female members and male members of her target audience, because they enjoy watching her dressing and acting in this way.

'Sixpence None The Richer- Kiss Me' 

In this shot, the band members are seen singing the song, whilst sitting on a bench. The outside, night time, location reflects the lyrics 'beneath the milky twilight' which is sung throughout. The use of this location and the way in which it reflects the lyrics adds relevance to the video and the song, as they fit together so well. I think this technique is something I could potentially look into to use in my video as it adds a sense of narrative which appeals to the audience as it increases their understanding of the lyrics.

'KT Tunstall- Black Horse And The Cherry Tree' 

Performance is a key part in this video, the location we see here is similar to that the whole way through the video. The dark background allows the main focus to be on the artist throughout, by contrasting with the lighting on her, and her pale skin. I think I could use a similar location to that in this video in mine because it allows the artist and the music to 'speak for itself' and stand out, without too much confusion or fussiness in the background.

'Lily Allen- The Fear' 

In this shot we see the artist performing from inside a retro-style caravan. The use of vintage and retro-inspired clothing, locations and props is a popular convention in female singer/songwriters because it makes them appear individual and creative, which reflects their music. I think I could take inspiration from some of the vintage and retro style things I see in other music videos to give my artist a sense of creativity and uniqueness.

'Duffy- Mercy'

This video, like the previous one by KT Tunstall, focuses on performance as opposed to a strong narrative. The location used appears to be a type of dance hall, with strong lighting to emphasize the artist performing in the centre. Again, this video has a retro style to it, due to the muted colour scheme and styling of the artist, which reflects her vocal style which is often compared to that of Dusty Springfield.

'Kate Nash- Foundations'

Again in this video, retro and vintage-inspired themes play a huge role in the overall style of the video. This reflects the quirky and individual lyrics and musical score of the song as well as the personal style which has been created for the artist (Dyer's theory states that an artist is constructed in a particular way to appeal to the audience, this retro style makes the audience believe the artist is genuinely unique and creative in her style). I think this quirkiness and individual sense of style would be good to look into for my music video as it would highlight the creativity of our artist, which would appeal to the audience.