Artists of the Indie genre typically are seen in smart-casual clothing with individual twists. This gives the audience the impression the artists are 'normal' people, who do not take themselves too seriously. Inspiration for the clothing choices often comes from vintage styles as opposed to mainstream fashion. For example, the members of Mumford & Sons dress in styles not disimilar to what ne would expect from English Country Gentlemen, including Tweed blazers, braces and leather brogues. Their image is constructed in this way to emphasize their individuality and creativity, which mirrors their music. Stereotypically, members of Indie bands, such as The Kooks, take inspiration in fashion from bands such as The Kinks, and their style of clothing comes from designer brands such as Ralph Lauren, Paul Smith, and Rayban sunglasses, high street stores like Topman and vintage stores, like the famous Rokit and Beyond Retro in London.
The Kinks
The Kooks in Buenos Aires
Paul Smith. Autumn/Winter Collection 2010.
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