Taylor Swift- 'Love Story'.

Here is the video for 'Love Story' by Taylor Swift. Throughout the video, the use of feminine and pastel shades suggest a vulnerability and innocence about the artist, which is reflected in the lyrics throughout the song. There is a strong intertextual reference to Romeo & Juliet by William Shakespeare, which is the part of the song and video which appeals to me the most. By imcorporating this hugely well known play, the artist has widened her target audience into fans of this type of literature who want to experience a modern day version of the story.
She is also made out to be very attractive, which she naturally is, but this is enhanced through the muted colour scheme which personally compliments her complexion, as well as the use of the close up shots of her face, with direct sight lines into the camera, to make the audience feel as if she is singing straight to them. This also widens the potential audience for this video, as female viewers would use the sight line to directly relate to her and her story, putting themselves into her shoes in the narrative aspect of the production, the male viewers however, would see this as a vulnerable and innocent sex appeal, as she appears to be performing directly to them, in a way that younger members would look up to as she appears innocent, but older audience members may view in a more sensual, seductive way.