These images are of singer/songwriter Amy Macdonald. From the clothing choices she (or her stylists) have made, the image created for her is one which takes inspiration from vintage styles, but with a modern edge. Her casual and relaxed hairstyle and make up creates a typical "girl next door" image, and makes her look like someone her target audience can relate to. Her typical fan would be a teenage girl, with aspirations of being like her, and would look up to her as a positive role model. Like the images of male singer/songwriters and artists of the Indie genre (or sub genres) that I have previously studied, the use of vintage inspired pieces allow the artist to appear creative and individual, which reflects the music they make. I think the use of vintage and retro inspired clothing would be an obvious choice to use in my music video, as it is a major convention of artists similar to mine, and emphasizes the uniqueness and creative side of the artist.
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